Company News, New Products

Dreft Branches Out

New line of laundry care targets all ages.

Dreft, the 80-year-old top baby laundry detergent choice of pediatricians and dermatologist recommended brand for baby clothes debuted its largest innovation in more than half a decade. Understanding that laundry needs for little ones evolve as they grow and develop, Dreft has expanded its product line-up to meet every baby life stage – from pregnancy through toddlerhood and beyond.   Dreft's portfolio of laundry-care products now includes: Dreft Stage 1 Newborn Liquid Detergent, the new St...

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